Marketing Engagement Director

The Marketing Engagement Director will oversee, coordinate, and participate in the development of marketing strategies to advance the mission and community awareness of the Community Action Partnership Hillsborough and Rockingham Counties (CAPHR). This position will also be responsible requesting and making presentations for town funding from towns within Rockingham County.

SUPERVISION:

Received: Works under the direct supervision of the Chief Operating Officer and the general supervision of the Chief Executive Officer.

Exercised: None

RATE: $65,265.20- $71,089.20  

JOB RESPONSIBILITIES:

• Directs and implements all internal/external CAPHR marketing/communications strategies, both digital and print, including social media, website, email, branded collateral, and media relations, while utilizing feedback and analytics to drive strategy and increase engagement.
• Works closely with program directors and executive team members to develop organization-wide messaging, plan campaigns to promote and support programs, and review branded content across all programs for consistency and brand identity compliance.
• Analyzes target market information to identify and recommend effective marketing approaches.
• Prepares effective advertising campaigns based on market research.
• Develops and maintains a list of local media contact information in Hillsborough and Rockingham Counties, and those statewide.
• Serves as the agency contact person for requests for information from the media and others.
• Represents the agency at various community events and speaking opportunities as appropriate.
• Develops press releases, coordinates media events, develops and updates agency and program marketing materials as necessary.
• Performs communication duties including social media and email communications.
• Maintains agency website and updates content as needed, including sourcing content to grow and promote CAPHR resources.
• Actively participate in the creation, scheduling, and publishing of content across social media platforms and email campaigns. Ensure all content is on-brand, is compliant and optimized for maximum reach and engagement. Engage with online communities across social media platforms. Establish and maintain a process for responding to comments, messages and inquiries.
• Responsible for creating, curating, and optimizing content for solution-focused marketing
• Collaborate with cross-functional teams to identify marketing opportunities and develop strategies to achieve business objectives.
• Works with towns within Rockingham County to complete annual applications, attend town meetings related to town funding opportunities and submits any reporting required by towns related to funds received.
• Develop and execute integrated campaigns using outreach methods and tactics
• Develops and implements internal employee communications that aligns with CAPHR corporate strategy and to increase employee awareness and knowledge of the mission, culture, values, programs, and activities.
• Prepares metrics reports to help evaluate the effectiveness of communications and inform communication decisions.
• Maintain and track CAPHR marketing, literature, promotional items, event banners and equipment.
• Design and production for print and digital marketing
• Take and edit photographs and videos for use in print and online
• Perform other related duties as required.

REQUIRED SKILLS AND ABILITIES:

• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong collaborative and leadership skills.
• Excellent verbal and written communication skills.
• Thorough understanding of market developments
• Thorough understanding of current nonprofit marketing strategies and practices.

EDUCATION AND/OR EXPERIENCE:

• Proficient with Microsoft Office Suite, design programs (i.e. InDesign, WordPress, Canva, or similar), and Google analytics.
• At least five years of experience in marketing and long-range planning required.
• Experience in Nonprofit Marketing preferred.
• Bachelor’s degree in Marketing, Communications, Graphic Design or related field. Related experience will be considered.